Corporate hotel pricing is not broken, but it is becoming more complex. Today’s travel buyers are navigating more challenging sourcing and booking environments, opaque rate content and growing pressure to prove that negotiated rates are visible, bookable and delivering value.
Join Julien Houdebine, Chief Sales & Revenue Officer, Accor, as he discusses how Accor is using technology, automation and data intelligence to support greater transparency and confidence in corporate pricing. The conversation will explore innovations in AI-driven revenue management, automated RFP management, rate monitoring and distribution strategy, and what these developments mean for corporate travel programs.
Key takeaways:
- Explore how hotel sourcing and pricing are evolving as corporate rate programs become more complex.
- Learn how automation, data intelligence and AI-driven tools can support greater rate transparency and auditability.
- Understand how Accor is approaching RFP management, rate monitoring and distribution to help corporate customers drive value from their hotel programs.
Julien Houdebine is Chief Sales & Revenue Officer at Accor, where he leads the development of a unified global Sales and Revenue Management department across all brands and markets. He joined Accor in April 2025 after serving as Chief Marketing, Sales & Customer Experience Officer at Colisée Group. Previously, he held senior commercial leadership roles at Corsair International, including Chief Revenue and Digital Officer and Chief Commercial Officer. Julien began his career at Air France, where he spent nearly 13 years in revenue management, network strategy and long-haul performance management. He is a graduate of ENAC and holds a DEA in transport economics from the University of Toulouse Capitole.
Moderator: Jen Bankard’s mission is to transform the way corporate travel managers succeed, helping them empower their travelers, elevate their companies, and advance their careers to run best-in-class travel programs. Jen draws on 25+ years of experience in non-profit and association sectors, specializing in training and development. Currently with The BTN Group, she was named one of the 2024 WINiT Top 50 where she was recognized as a Global Leader with Global Impact for her groundbreaking work in corporate travel education. Before joining The BTN Group, Jen served as Manager of Global Education at the Association of Corporate Travel Executives (ACTE), where she built industry-leading learning experiences based on cutting-edge research and best practices.
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