Culture is undoubtedly one of the aspects that makes us differentiate from each other and that difference when organizing, managing and negotiating with different service providers can play in our favor, but also against, if We don’t know how to manage strengths and weaknesses well.
The truth is that if we wait for the same service by suppliers in Europe compare with Middle Eastern countries would lead to great disappointment. As a result, variables such as the number of employees per guest, the way to resolve an incident, the quality of the services, are totally different. If we analyze the differences, and beforehand we work on them and reinforce what we believe is necessary to achieve our objectives and good results, everything will go according to plan.
These particularities should not be overcome trying to decide what is better or worse, if not we should know when to use them in our favor. Like when you are going to select a destination for an incentive trip and we bet for sure as it would be the case of Cancun « all inclusive » the great majority would be happy, but I wonder what would happen if we were to discover India or Nepal during few days.
For many years I have traveled both for pleasure and for business, fully enjoying this wonderful experience of knowing what until now was unknown. At the time of relating the experience, surely the traveler places more emphasis on describing what he saw and experienced for the first time. The fact of loving unconditionally our work does not let us escape from the constant planning, imagining events in those creative places of illusion.
That is why at the time of choosing I give a deserved importance to two infallible weapons: contemplation and interaction that together with flexibility and respect for diversity will help us to define the right place for that particular event that will be attended by our target audience resulting in indisputable success.
We must remember that we are living an era with a certain intolerance to diversity that tends to choose the known to avoid failure. Those of us who are part of the Travel world must reward diversity and set trends that generate an impact on our customers.
Today, people are more demanding and enjoy a wider knowledge, making our work a continuous challenge and we are forced to evolve more efficiently so that our effort is reflected when it comes to understanding the market.
I am afraid that only those who love what they do will be able to understand me.
Agustin CERVO
Regional Travel & Events Coordinator
Firmenich
