Our message was clear: business travel is an essential part of Europe’s travel and tourism ecosystem and must by explicitly recognised in EU policy. It generates economic value throughout the year, underpins connectivity and regional resilience, and contributes directly to EU competitiveness. Yet in practice, business travel often remains insufficiently visible, as it sits between tourism and transport policy frameworks.
Engaging with hashtagEUTravelTech is particularly important in this context. As the voice of travel technology and innovation in Europe, EUTravelTech plays a key role in shaping how digital solutions support the entire travel ecosystem — including business travel — and in ensuring that policy frameworks keep pace with operational and technological realities.
We value the open exchange and look forward to continuing the dialogue.
Artículo publicado originalmente por linkedin.com
